Monday, April 11, 2011

April 12 - Interview with Karl Speak on Personal Branding as Making a Difference for Others

Join me Tuesday, April 12th, for a live and interactive webinar with Karl Speak, co-author of Be Your Own Brand, as we discuss how we might think about both students and educators following their personal passions. While the word "brand" has marketing connotations that feel awkward in the world of education, the book defines the core ethos of a strong personal brand as "using one's values and distinctive qualities to make a difference for others." The book represents a very healthy look at this topic, and you can read the introduction to the book for free at

Date: Tuesday, April 12th, 2011
Time: 5pm Pacific / 8pm Eastern / 12am GMT (next day--international times here)
Duration: 1 hour
Location: In Elluminate. Log in at The Elluminate room will be open up to 30 minutes before the event if you want to come in early. To make sure that your computer is configured for Elluminate, please visit Recordings of the session will be posted within a day of the event at the event page.
Event and Recording Page

Karl D. Speak is a global expert known for his pragmatic and unconventional approach to using brand as a leadership platform for customer-centric employee-engaged cultures. Karl's innovative work on personal brand and internal brand building has been implemented in companies in twenty-three countries. Karl is a best-selling author and sought-after speaker. As an accomplished presenter, Karl's energetic style and wide-reaching knowledge of brand make him a favorite speaker with audiences around the world.

Brand Tool Box, Ltd., the company he founded in 1984, is that global leader in developing and implementing internal brand-building programs. Through Brand Tool Box, Karl has implemented his contemporary approach to brand management and internal brand building with a wide range of corporate clients. Clients such as 3M, American Express, AT&T, BASF, BMW, Cabela's, Cargill, Consumers Energy, EDMC, FedEx, Honeywell, IBM, ING, Mosaic, Motorola, Securian, Skandia, Sony Corporation, St. Jude Medical, Syngenta, Target Corporation, The Scotts Company, The Wall Street Journal, Toro, and Walgreens have benefited from Karl's consulting and internal brand-building programs.

Karl has taught in the MBA programs at University of Minnesota, Saint Thomas University, and has been guest lecturer at University of Westminster in London, Capella University, and ESADE University in Madrid, among others.

Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are