Saturday, August 21, 2010

Monday Daytime Live Interview - Amber Mac on Power Friending

Join me Monday for a live and interactive interview with Amber Mac, technology guru, and and author of Power Friending:  Demystifying Social Media to Grow Your Business.  While Amber's book is not about education, is it one of the clearest articulations that I've read of how organizations should be thinking about social media, and it's well-worth your time to get to know her.

Note that this interview is earlier in the day than usual (Amber's schedule is busy!), but the recorded version (as always) will be posted later in the day on Monday if you can't make it live.

Date: Monday, August 23rd, 2010
Time: 1pm Pacific / 4pm Eastern / 7pm GMT (international times here)
Duration: 1 hour
Location: In Elluminate. Log in at The Elluminate room will be open up to 30 minutes before the event if you want to come in early. To make sure that your computer is configured for Elluminate, please visit Recordings of the session will be posted within a day of the event at the event page.
Event and Recording Page

Amber Mac is a technology host, journalist, and strategist, with experience both online and offline.  She writes a regular column for The Globe & Mail, Yahoo! Tech, American Express Open Forum, among other outlets.  She has worked as a technology TV host with tech guru Leo Laporte on G4TechTV, hosting/producing more than 500 episodes of a popular how- to call in show. She now hosts a live TV show called Webnation on Toronto’s number one news station.

While working at the most popular technology channel in the world, she launched and hosted/produced a weekly half- hour gadget show and a weekly one-hour viral video show. Amber has also worked as a daily technology TV news journalist at Citytv and CBC, both national TV stations.

In the online space, she has spearheaded two successful podcasts, net@night on the popular San Francisco network and  Both shows have been featured in Wired Magazine and have won a number of podcast awards (and are still in production, reaching approximately 100,000 viewers and listeners a week).

She maintains a popular blog (here) and speaks exclusively with The Lavin Agency at keynotes across North America about how to use social media to build community and customer loyalty online.  In June 2010, Amber launched her first book about how to use social media to grow your business.  Power Friending was published by Portfolio/Penguin in New York. 

Amber currently manages a production and new media company called MGImedia.  Her clients include world- renowned speaker Tony Robbins, Rogers, Discovery Channel, Microsoft, Canada Goose, American Dental Association, among others.

Power Friending: Demystifying Social Media to Grow Your Business